一、经营理念｜取与舍
1. 取：认准赛道，专一深耕，做精做透
2. 舍：果断取舍，心无旁骛，绝不拖沓
3. 选：坚守标准，只做高品质产品
4. 正： 单单必检，让用户用的放心
二、核心聚焦｜产品矩阵
专注四大核心品类，打造专业壁垒：
五爪扣、四合扣（按扣&磁铁扣）、西裤扣、合金扣
三、核心聚焦｜行业解决方案
定向覆盖七大领域，提供专属定制方案：
童装及婴童服饰、高档西裤与男装、工装/职业服/学生服、羽绒服、户外服装、运动内衣、新能源医疗器械动物配套辅材
四、核心价值观
1. 精工品质
标语：毫厘之间，匠心永恒
释义：以精密制造为核心，将纽扣细节打磨至极致，致力成为全球服装产业信赖的隐形冠军。
2. 创新驱动
标语：连接时尚与功能
释义：研发可降解环保纽扣、RFID智能纽扣等新品，推动传统配饰向科技化、轻量化升级。
3. 合作共赢
标语：纽系产业链，同心共成长
释义：联动品牌方、设计师、供应链伙伴构建生态联盟，提供定制化解决方案，成为产业不可或缺的核心伙伴。
4. 可持续发展
标语：绿色小部件，改变大世界
释义：践行绿色生产，承诺2030年实现100%环保材料量产，优化电镀工艺，落地循环经济模式。
5. 尊重包容
标语：多元色彩，和谐共融
释义：兼容多元文化审美，融合中式、日韩等设计风格，打造兼具地域特色与国际质感的产品。
五、行为准则
- 员工：如纽扣各司其职，紧密协作，聚力成事
- 管理层：做稳固“扣眼”，赋能团队，精准锚定目标
- 客户服务：超越基础扣合功能，提供高效愉悦的服务体验
六、企业愿景
成为全球时尚产业领先的纽扣解决方案服务商，重新定义小部件的大价值。
Corporate Culture - AB AsiaButton
I. Business Philosophy | Gain & Let Go
1. Gain: Identify the track, focus on deep cultivation, and excel in what we do.
2. Let Go: Make decisive choices, stay focused, and never procrastinate.
3. Choose: Adhere to standards and only produce high-quality products.
4. Integrity: Every order must be inspected to ensure customer peace of mind.
II. Core Focus | Product Matrix
Focus on four core categories to build professional barriers:
- Five Prong Ring Snap Buttons
- Snap Fastener (Press Studs & Magnetic Snap Buttons)
- Trouser hooks
- Alloy Buttons
III. Core Focus | Industry Solutions
Target seven key areas to provide customized solutions:
- Children's & Baby Clothing
- High-End Trousers & Men's Wear
- Workwear/Professional Wear/Student Uniforms
- Down Jackets
- Outdoor Clothing
- Sports Underwear
- New Energy, Medical Devices & Animal Accessories
IV. Core Values
1. Exquisite Craftsmanship
Slogan: Between Millimeters, Craftsmanship Endures
Interpretation: With precision manufacturing as the core, we polish every detail of buttons to perfection, striving to become a trusted hidden champion in the global garment industry.
2. Innovation-Driven
Slogan: Connect Fashion with Functionality
Interpretation: We develop new products such as degradable eco-friendly buttons and RFID intelligent buttons, promoting the upgrading of traditional accessories towards technological advancement and lightweight design.
3. Win-Win Cooperation
Slogan: Link the Industrial Chain, Grow Together with One Heart
Interpretation: We connect brands, designers, and supply chain partners to build an ecological alliance, providing customized solutions and becoming an indispensable core partner in the industry.
4. Sustainable Development
Slogan: Green Small Components, Change the Big World
Interpretation: We practice green production, commit to achieving 100% mass production of eco-friendly materials by 2030, optimize electroplating processes, and implement a circular economy model.
5. Respect & Inclusion
Slogan: Diverse Colors, Harmonious Coexistence
Interpretation: We embrace diverse cultural aesthetics, integrate Chinese, Japanese, Korean and other design styles, and create products with both regional characteristics and international quality.
V. Code of Conduct
- Employees: Like buttons, each performs their own duties, cooperates closely, and unites to achieve goals.
- Management: Be a stable "buttonhole", empower the team, and accurately anchor goals.
- Customer Service: Go beyond the basic fastening function and provide efficient and pleasant service experiences.
VI. Corporate Vision
To become a leading button solution provider in the global fashion industry and redefine the great value of small components.
