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一、时光淬炼的信任：两大家族企业 27 年的合作传奇    Time-Tempered Trust: A 27-Year Cooperation Legend of Two Family-Owned Enterprises

在全球化商业浪潮中，能跨越近三载光阴、历经市场迭代而愈发稳固的合作，往往植根于深厚的信任与价值观共鸣。AB 亚洲钮扣与印度KGL GROUP的合作，正是这样一段家族传承、彼此成就的商业佳话。自上世纪 90 年代末开启合作以来，双方以家族企业特有的稳健与坚守，携手走过 27 个春秋，累计合作项目超 2000 个，从最初的单一产品供应，逐步发展为覆盖多品类、全链条的战略合作伙伴关系,总营业额已经突确1621.34万美金。

“家族企业的合作，看重的不仅是商业利益，更是长久的信誉与责任。”KGL GROUP传承着家族企业、现任所有者 Mr Gautam  在访问 AB 亚洲钮扣总部时深情表示，“27 年前，我的父亲,长兄Ashok , 与弟弟 Mukesh与 AB 亚洲钮扣的创始人STEVEN LU因共同的品质追求结缘，如今这份信任已传递到我们这一代。2000 多个合作项目的成功交付，证明了 AB 亚洲钮扣的产品实力与合作诚意，这也是我们决定深化合作、代理 AB 品牌的核心基础。”

回顾合作历程，双方的默契早已超越普通商业伙伴。从专业运动服装的高强度裤扣（如此前聚焦的腰围西裤扣）、童装五爪扣、四合扣、大白扣、合金衬衫扣，到日常服饰的核心配件，AB 亚洲钮扣始终以 “高强度抗破坏、防意外、抗撕扯、环保无毒、出厂前内部先严格测试” 等核心性能，满足印度市场对高品质服装辅料的需求。而 KGL GROUP 凭借其在印度纺织业的深厚积淀与渠道优势，将 AB 的产品精准推向印度各大服装品牌、皮具厂商及制造业企业，实现了 “产品力 + 渠道力” 的完美契合。27 年间，双方共同见证了印度纺织业从区域产业走向全球舞台的崛起历程，也在市场波动中相互扶持，成为家族企业合作的典范。

二、深度会谈：聚焦核心产品，共拓印度市场新蓝海

近日，Mr Gautam Jain 亲赴 AB 亚洲钮扣中国总部，详细近5个半小时的深度会谈。此次访问不仅是双方家族友谊的延续，更聚焦于核心产品升级与市场拓展，为接下来的战略合作明确了方向。会谈中，双方围绕 SNAP BUTTON（四合扣）、PRONG SNAP BUTTON（五爪扣）、AUTOMATIC ATTACHING BUTTON MACHINE（自动钉扣机）、ALLOY BUCKLE（合金扣）、ALLOY METAL BADGE（合金金属徽章）、LEATHER BUTTON（皮革纽扣）六大核心品类，深入探讨了产品适配与技术优化方案，并真诚邀请MR STEVEN LU来印度合作投资新设工厂,为印度填补高端钮扣工厂制造的空白。

“印度纺织业正迎来爆发式增长，2023-24 财年服装出口额已达 377 亿美元，预计 2030 年市场规模将突破 3500 亿美元。”Mr Gautam Jain 结合印度市场现状分析，“随着出口份额的扩大，当地企业对高品质辅料的需求日益迫切，AB 的产品恰好能填补这一空白。” 以 SNAP BUTTON 为例，其广泛应用于服装、背包、安全装备等领域，AB 亚洲钮扣的产品凭借抗撕扯、耐腐蚀的核心优势，可适配印度炎热潮湿的气候环境与高频次使用场景；而 PRONG SNAP BUTTON 针对厚面料设计的强固定结构，能满足印度传统服饰与户外服装的双重需求。

针对 AUTOMATIC ATTACHING BUTTON MACHINE，双方达成技术合作共识：AB 将提供适配印度生产线的定制化设备，优化钉扣效率与稳定性，助力当地企业降低生产成本。ALLOY BUCKLE 作为鞋服、皮带的核心配件，AB 采用高密度锌合金材质与拉丝电镀工艺，兼具耐磨、防水、高强度特性，与印度皮具制造业的升级需求高度契合；ALLOY METAL BADGE 则依托冲压工艺优势，可定制企业 LOGO 与活动标识，适配印度各大集团公司、行业协会的品牌推广需求；LEATHER BUTTON 以天然皮革为原料，质感高端，将重点推向印度高端服饰与定制服装市场，填补当地高端辅料缺口。

会谈中，Mr Gautam Jain 现场观摩了 AB 亚洲钮扣的生产车间与产品测试流程，对其严苛的质量管控体系给予高度认可：“从材质甄选到成品检测，AB 的每一个环节都体现着专业精神，这与 KGL GROUP‘品质为先’的理念不谋而合。在查看了AB亚洲钮扣每一单测试记录表都坚持记录“钉装MOCK UP 测试、破坏力测试、扣合力测试、检针测试、水洗测试、盐雾测试、干洗测试”，这正是出口高端品牌所需要的品质。 双方还针对印度市场的消费习惯，确定了产品规格与定价策略，为后续代理合作扫清障碍。

三、战略升级：代理 AB BRAND，开启印度市场共赢新篇

此次访问的核心成果，是双方正式达成 AB BRAND 在印度的独家代理合作意向。依托 KGL GROUP 在印度纺织辅料市场的成熟渠道与品牌影响力，AB 亚洲钮扣将深入进军印度DELHI、GURGAON、CHENNAI等地市场，实现从 “产品供应” 到 “品牌落地” 的战略升级。

印度纺织业作为全球第五大市场，不仅拥有 4500 万从业人员、年产 220 亿件服装的庞大产能，更凭借政府 PM MITRA Park Scheme 等政策支持，构建了从纺纱到制造的完整产业链。而 KGL GROUP 作为印度本土知名企业，深耕纺织辅料领域数十年，覆盖印度主要纺织产业集群，与 1000 余家服装、皮具企业建立了长期合作关系，其渠道优势将为 AB 品牌的市场渗透提供强力支撑。

“代理 AB BRAND，对 KGL GROUP 而言是一次重要的战略机遇。”Mr Gautam Jain 表示，“印度消费者对高品质、高性价比的国际品牌需求持续增长，AB 的产品在高强度抗破坏、稳固固定等核心性能上的优势，将帮助我们在竞争中脱颖而出。” 根据合作规划，KGL GROUP 将负责 AB 品牌在印度的市场推广、销售网络搭建与售后服务，AB 亚洲钮扣则提供产品供应、技术支持与品牌赋能，双方将成立专项合作小组，确保代理业务高效推进。

为适配印度市场需求，AB 亚洲钮扣将针对性优化产品布局：在保留高强度、抗低温、高承重等核心性能的基础上，增加符合印度传统服饰风格的产品设计；同时，借助 KGL GROUP 的本地化优势，建立快速响应机制，满足客户定制化需求。此外，双方计划联合举办产品推介会，面向印度纺织企业展示 AB 品牌的核心产品与技术优势，扩大品牌影响力。

AB 亚洲钮扣负责人表示：“与 KGL GROUP 的 27 年合作，是信任的积累，更是彼此成就的历程。印度市场是 AB 品牌全球化战略的重要一步，我们相信，凭借 KGL GROUP 的渠道实力与 AB 的产品优势，一定能在印度市场实现突破，让更多印度企业与消费者体验到专业运动服装辅料的品质魅力。”

四、传承与展望：家族合作的力量，共赢未来

从 1998 年到 2025 年，27 年的时光见证了 AB 亚洲钮扣与 KGL GROUP 从初识到深交、从产品合作到品牌携手的蜕变。这份基于家族信任的合作，不仅跨越了国界与文化的差异，更在市场变革中不断焕发新的活力。2000 多个合作项目的成功交付，是双方专业能力的证明；此次代理合作的达成，更是战略眼光的契合。

展望未来，随着 AB BRAND 在印度市场的落地，双方将进一步深化合作，拓展产品应用场景，从服装辅料延伸至皮具、户外装备、企业标识等多个领域。依托印度纺织业 15-20% 的年均增长率，AB 亚洲钮扣有望在三年内实现印度市场销售额破亿元，成为当地领先的纺织辅料品牌。而 KGL GROUP 也将借助 AB 的品牌优势，提升在印度市场的行业地位，实现业务规模的持续增长。

“家族企业的合作，看重的是长远发展与责任担当。”Mr Gautam Jain 在访问尾声时强调，“与 AB 的合作，不仅是商业上的共赢，更是两个家族价值观的共鸣。我们相信，在未来的日子里，双方将继续携手同行，书写更多合作传奇。”

27 载深耕，初心不改；携手共赢，未来可期。AB 亚洲钮扣与 KGL GROUP 的合作，既是家族企业传承的典范，也是中外企业优势互补的缩影。随着印度市场代理业务的启动，双方将以信任为纽带，以品质为核心，以创新为动力，在全球纺织辅料市场中书写更加辉煌的篇章。

14 Dec 2025, at Dongguan AsiaButton WorkShop

I. Time-Tempered Trust: A 27-Year Cooperation Legend of Two Family-Owned Enterprises

In the tide of global business, collaborations that can withstand nearly three decades of market changes and grow even stronger are often rooted in profound trust and shared values. The partnership between AB Asia Button and India’s KGL GROUP is precisely such a touching business story of family inheritance and mutual success. Since initiating cooperation in the late 1990s, the two parties have advanced hand in hand through 27 years with the unique stability and perseverance of family-owned enterprises, accumulating over 2,000 cooperative projects. From initial single-product supply, they have gradually developed into a strategic cooperative relationship covering multiple categories and the entire industrial chain, with a total turnover exceeding 16.2134 million US dollars.

"Cooperation between family-owned enterprises values not only commercial interests but also long-term credibility and responsibility," Mr. Gautam Jain, the inheritor and current owner of KGL GROUP, said affectionately during his visit to AB Asia Button’s headquarters. "Twenty-seven years ago, my father, elder brother Ashok, younger brother Mukesh, and Steven Lu, the founder of AB Asia Button, forged a bond based on shared pursuit of quality. Today, this trust has been passed down to our generation. The successful delivery of more than 2,000 cooperative projects has proven AB Asia Button’s product strength and cooperative sincerity, which is the core foundation for our decision to deepen cooperation and act as the agent for the AB brand."

Looking back on the cooperation journey, the tacit understanding between the two parties has long transcended that of ordinary business partners. From high-strength trouser buttons for professional sportswear (such as the previously focused waistband trouser buttons), baby snap buttons, snap buttons, press studs, and alloy shirt buttons to core accessories for daily clothing, AB Asia Button has consistently met the Indian market’s demand for high-quality garment accessories with core attributes including "high strength and damage resistance, accident prevention, tear resistance, environmental friendliness and non-toxicity, and rigorous internal testing prior to delivery." Leveraging its profound accumulation and channel advantages in India’s textile industry, KGL GROUP has accurately promoted AB’s products to major Indian garment brands, leather goods manufacturers, and manufacturing enterprises, achieving a perfect integration of "product strength + channel strength." Over 27 years, the two parties have jointly witnessed the rise of India’s textile industry from a regional sector to a global player, and supported each other amid market fluctuations, becoming a model of cooperation between family-owned enterprises.

II. In-Depth Talks: Focusing on Core Products to Explore the New Blue Ocean of the Indian Market

Recently, Mr. Gautam Jain visited AB Asia Button’s China headquarters for an in-depth talk lasting nearly 5.5 hours. This visit is not only a continuation of the friendship between the two families but also focuses on core product upgrades and market expansion, clarifying the direction for subsequent strategic cooperation. During the talks, the two parties conducted in-depth discussions on product adaptation and technical optimization plans around six core categories: SNAP BUTTON (四合扣), PRONG SNAP BUTTON (五爪扣), AUTOMATIC ATTACHING BUTTON MACHINE (自动钉扣机), ALLOY BUCKLE (合金扣), ALLOY METAL BADGE (合金金属徽章), and LEATHER BUTTON (皮革纽扣). He also sincerely invited Mr. Steven Lu to invest in establishing a new factory in India, filling the gap in high-end button manufacturing in India.

"India’s textile industry is experiencing explosive growth. Garment exports reached 37.7 billion US dollars in the 2023-24 fiscal year, and the market size is expected to exceed 350 billion US dollars by 2030," Mr. Gautam Jain analyzed based on the current status of the Indian market. "With the expansion of export share, local enterprises’ demand for high-quality accessories is becoming increasingly urgent, and AB’s products can exactly fill this gap." Taking SNAP BUTTON as an example, it is widely used in clothing, backpacks, safety equipment and other fields. AB Asia Button’s products, with core advantages of tear resistance and corrosion resistance, can adapt to India’s hot and humid climate and high-frequency usage scenarios. Meanwhile, PRONG SNAP BUTTON’s strong fixing structure designed for thick fabrics can meet the dual needs of Indian traditional clothing and outdoor wear.

Regarding AUTOMATIC ATTACHING BUTTON MACHINE, the two parties reached a consensus on technical cooperation: AB will provide customized equipment suitable for Indian production lines, optimizing button-attaching efficiency and stability to help local enterprises reduce production costs. As a core accessory for footwear, clothing and belts, ALLOY BUCKLE adopts high-density zinc alloy material and wire drawing electroplating process by AB, featuring wear resistance, water resistance and high strength, which is highly consistent with the upgrading needs of India’s leather goods manufacturing industry. Relying on stamping process advantages, ALLOY METAL BADGE can be customized with corporate logos and event logos, adapting to the brand promotion needs of major Indian group companies and industry associations. Made of natural leather, LEATHER BUTTON boasts a high-end texture and will be focused on India’s high-end clothing and custom clothing market, filling the local gap in high-end accessories.

During the talks, Mr. Gautam Jain visited AB Asia Button’s production workshops and product testing processes on site, and highly recognized its strict quality control system: "From material selection to finished product inspection, every link of AB reflects professionalism, which is in line with KGL GROUP’s philosophy of ‘quality first’. After checking that AB Asia Button insists on recording ‘mock-up installation testing, damage resistance testing, buckling force testing, needle detection testing, water washing testing, salt spray testing, and dry cleaning testing’ for each order’s test record form, I confirm that this is the quality required for exporting to high-end brands." The two parties also determined product specifications and pricing strategies based on Indian market consumption habits, removing obstacles for subsequent agency cooperation.

III. Strategic Upgrade: Acting as Agent for AB BRAND to Open a New Chapter of Win-Win in the Indian Market

The core achievement of this visit is that the two parties formally reached an intention for exclusive agency cooperation of AB BRAND in India. Leveraging KGL GROUP’s mature channels and brand influence in India’s textile accessory market, AB Asia Button will further enter markets in Delhi, Gurgaon, Chennai and other places in India, realizing a strategic upgrade from "product supply" to "brand localization."

As the world’s fifth-largest market, India’s textile industry not only has a huge production capacity of 45 million employees and an annual output of 22 billion garments but also has built a complete industrial chain from spinning to manufacturing with policy support such as the government’s PM MITRA Park Scheme. As a well-known local enterprise in India, KGL GROUP has been deeply engaged in the textile accessory field for decades, covering major Indian textile industrial clusters and establishing long-term cooperative relationships with more than 1,000 garment and leather goods enterprises. Its channel advantages will provide strong support for AB BRAND’s market penetration.

"Acting as the agent for AB BRAND is an important strategic opportunity for KGL GROUP," Mr. Gautam Jain said. "Indian consumers’ demand for high-quality and cost-effective international brands is continuously growing. AB’s products’ advantages in core performances such as high strength and damage resistance, and stable fixing will help us stand out in the competition." According to the cooperation plan, KGL GROUP will be responsible for AB BRAND’s market promotion, sales network construction and after-sales service in India, while AB Asia Button will provide product supply, technical support and brand empowerment. The two parties will establish a special cooperation team to ensure the efficient advancement of agency business.

To adapt to Indian market demand, AB Asia Button will optimize its product layout in a targeted manner: on the basis of retaining core performances such as high strength, low-temperature resistance and high load-bearing capacity, it will add product designs in line with Indian traditional clothing styles. Meanwhile, with the help of KGL GROUP’s localization advantages, it will establish a rapid response mechanism to meet customers’ customized needs. In addition, the two parties plan to jointly hold product promotion conferences to showcase AB BRAND’s core products and technical advantages to Indian textile enterprises and expand brand influence.

A responsible person of AB Asia Button said: "The 27-year cooperation with KGL GROUP is a process of trust accumulation and mutual success. The Indian market is an important step in AB BRAND’s global strategy. We believe that relying on KGL GROUP’s channel strength and AB’s product advantages, we will surely achieve breakthroughs in the Indian market and let more Indian enterprises and consumers experience the quality charm of professional sportswear accessories."

IV. Inheritance and Outlook: The Power of Family Cooperation for Win-Win Future

From 1998 to 2025, 27 years have witnessed the transformation of AB Asia Button and KGL GROUP from initial acquaintance to deep friendship, and from product cooperation to brand collaboration. This cooperation based on family trust has not only crossed national and cultural differences but also continuously radiated new vitality amid market changes. The successful delivery of more than 2,000 cooperative projects is a testament to the professional capabilities of both parties; the achievement of this agency cooperation is a reflection of their strategic vision.

Looking forward to the future, with the localization of AB BRAND in the Indian market, the two parties will further deepen cooperation, expand product application scenarios from garment accessories to leather goods, outdoor equipment, corporate logos and other fields. Relying on India’s textile industry’s annual growth rate of 15-20%, AB Asia Button is expected to achieve sales of over 100 million yuan in the Indian market within three years, becoming a leading textile accessory brand locally. Meanwhile, KGL GROUP will also leverage AB’s brand advantages to enhance its industry status in the Indian market and achieve sustained growth in business scale.

"Cooperation between family-owned enterprises emphasizes long-term development and sense of responsibility," Mr. Gautam Jain emphasized at the end of his visit. "Cooperating with AB is not only a win-win in business but also a resonance of values between the two families. We believe that in the days ahead, the two parties will continue to move forward hand in hand and write more cooperation legends."

Twenty-seven years of dedicated cultivation, original aspiration remains unchanged; working together for win-win results, the future is promising. The cooperation between AB Asia Button and KGL GROUP is not only a model of family-owned enterprise inheritance but also a microcosm of complementary advantages between Chinese and foreign enterprises. With the launch of agency business in the Indian market, the two parties will take trust as the link, quality as the core, and innovation as the driving force to write a more brilliant chapter in the global textile accessory market.