News

14 Dec 2025, at Dongguan AsiaButton WorkShop

I. Time-Tempered Trust: A 27-Year Cooperation Legend of Two Family-Owned Enterprises

In the tide of global business, collaborations that can withstand nearly three decades of market changes and grow even stronger are often rooted in profound trust and shared values. The partnership between AB Asia Button and India’s KGL GROUP is precisely such a touching business story of family inheritance and mutual success. Since initiating cooperation in the late 1990s, the two parties have advanced hand in hand through 27 years with the unique stability and perseverance of family-owned enterprises, accumulating over 2,000 cooperative projects. From initial single-product supply, they have gradually developed into a strategic cooperative relationship covering multiple categories and the entire industrial chain, with a total turnover exceeding 16.2134 million US dollars.

"Cooperation between family-owned enterprises values not only commercial interests but also long-term credibility and responsibility," Mr. Gautam Jain, the inheritor and current owner of KGL GROUP, said affectionately during his visit to AB Asia Button’s headquarters. "Twenty-seven years ago, my father, elder brother Ashok, younger brother Mukesh, and Steven Lu, the founder of AB Asia Button, forged a bond based on shared pursuit of quality. Today, this trust has been passed down to our generation. The successful delivery of more than 2,000 cooperative projects has proven AB Asia Button’s product strength and cooperative sincerity, which is the core foundation for our decision to deepen cooperation and act as the agent for the AB brand."

Looking back on the cooperation journey, the tacit understanding between the two parties has long transcended that of ordinary business partners. From high-strength trouser buttons for professional sportswear (such as the previously focused waistband trouser buttons), baby snap buttons, snap buttons, press studs, and alloy shirt buttons to core accessories for daily clothing, AB Asia Button has consistently met the Indian market’s demand for high-quality garment accessories with core attributes including "high strength and damage resistance, accident prevention, tear resistance, environmental friendliness and non-toxicity, and rigorous internal testing prior to delivery." Leveraging its profound accumulation and channel advantages in India’s textile industry, KGL GROUP has accurately promoted AB’s products to major Indian garment brands, leather goods manufacturers, and manufacturing enterprises, achieving a perfect integration of "product strength + channel strength." Over 27 years, the two parties have jointly witnessed the rise of India’s textile industry from a regional sector to a global player, and supported each other amid market fluctuations, becoming a model of cooperation between family-owned enterprises.

II. In-Depth Talks: Focusing on Core Products to Explore the New Blue Ocean of the Indian Market

Recently, Mr. Gautam Jain visited AB Asia Button’s China headquarters for an in-depth talk lasting nearly 5.5 hours. This visit is not only a continuation of the friendship between the two families but also focuses on core product upgrades and market expansion, clarifying the direction for subsequent strategic cooperation. During the talks, the two parties conducted in-depth discussions on product adaptation and technical optimization plans around six core categories: SNAP BUTTON (四合扣), PRONG SNAP BUTTON (五爪扣), AUTOMATIC ATTACHING BUTTON MACHINE (自动钉扣机), ALLOY BUCKLE (合金扣), ALLOY METAL BADGE (合金金属徽章), and LEATHER BUTTON (皮革纽扣). He also sincerely invited Mr. Steven Lu to invest in establishing a new factory in India, filling the gap in high-end button manufacturing in India.

"India’s textile industry is experiencing explosive growth. Garment exports reached 37.7 billion US dollars in the 2023-24 fiscal year, and the market size is expected to exceed 350 billion US dollars by 2030," Mr. Gautam Jain analyzed based on the current status of the Indian market. "With the expansion of export share, local enterprises’ demand for high-quality accessories is becoming increasingly urgent, and AB’s products can exactly fill this gap." Taking SNAP BUTTON as an example, it is widely used in clothing, backpacks, safety equipment and other fields. AB Asia Button’s products, with core advantages of tear resistance and corrosion resistance, can adapt to India’s hot and humid climate and high-frequency usage scenarios. Meanwhile, PRONG SNAP BUTTON’s strong fixing structure designed for thick fabrics can meet the dual needs of Indian traditional clothing and outdoor wear.

Regarding AUTOMATIC ATTACHING BUTTON MACHINE, the two parties reached a consensus on technical cooperation: AB will provide customized equipment suitable for Indian production lines, optimizing button-attaching efficiency and stability to help local enterprises reduce production costs. As a core accessory for footwear, clothing and belts, ALLOY BUCKLE adopts high-density zinc alloy material and wire drawing electroplating process by AB, featuring wear resistance, water resistance and high strength, which is highly consistent with the upgrading needs of India’s leather goods manufacturing industry. Relying on stamping process advantages, ALLOY METAL BADGE can be customized with corporate logos and event logos, adapting to the brand promotion needs of major Indian group companies and industry associations. Made of natural leather, LEATHER BUTTON boasts a high-end texture and will be focused on India’s high-end clothing and custom clothing market, filling the local gap in high-end accessories.

During the talks, Mr. Gautam Jain visited AB Asia Button’s production workshops and product testing processes on site, and highly recognized its strict quality control system: "From material selection to finished product inspection, every link of AB reflects professionalism, which is in line with KGL GROUP’s philosophy of ‘quality first’. After checking that AB Asia Button insists on recording ‘mock-up installation testing, damage resistance testing, buckling force testing, needle detection testing, water washing testing, salt spray testing, and dry cleaning testing’ for each order’s test record form, I confirm that this is the quality required for exporting to high-end brands." The two parties also determined product specifications and pricing strategies based on Indian market consumption habits, removing obstacles for subsequent agency cooperation.

III. Strategic Upgrade: Acting as Agent for AB BRAND to Open a New Chapter of Win-Win in the Indian Market

The core achievement of this visit is that the two parties formally reached an intention for exclusive agency cooperation of AB BRAND in India. Leveraging KGL GROUP’s mature channels and brand influence in India’s textile accessory market, AB Asia Button will further enter markets in Delhi, Gurgaon, Chennai and other places in India, realizing a strategic upgrade from "product supply" to "brand localization."

As the world’s fifth-largest market, India’s textile industry not only has a huge production capacity of 45 million employees and an annual output of 22 billion garments but also has built a complete industrial chain from spinning to manufacturing with policy support such as the government’s PM MITRA Park Scheme. As a well-known local enterprise in India, KGL GROUP has been deeply engaged in the textile accessory field for decades, covering major Indian textile industrial clusters and establishing long-term cooperative relationships with more than 1,000 garment and leather goods enterprises. Its channel advantages will provide strong support for AB BRAND’s market penetration.

"Acting as the agent for AB BRAND is an important strategic opportunity for KGL GROUP," Mr. Gautam Jain said. "Indian consumers’ demand for high-quality and cost-effective international brands is continuously growing. AB’s products’ advantages in core performances such as high strength and damage resistance, and stable fixing will help us stand out in the competition." According to the cooperation plan, KGL GROUP will be responsible for AB BRAND’s market promotion, sales network construction and after-sales service in India, while AB Asia Button will provide product supply, technical support and brand empowerment. The two parties will establish a special cooperation team to ensure the efficient advancement of agency business.

To adapt to Indian market demand, AB Asia Button will optimize its product layout in a targeted manner: on the basis of retaining core performances such as high strength, low-temperature resistance and high load-bearing capacity, it will add product designs in line with Indian traditional clothing styles. Meanwhile, with the help of KGL GROUP’s localization advantages, it will establish a rapid response mechanism to meet customers’ customized needs. In addition, the two parties plan to jointly hold product promotion conferences to showcase AB BRAND’s core products and technical advantages to Indian textile enterprises and expand brand influence.

A responsible person of AB Asia Button said: "The 27-year cooperation with KGL GROUP is a process of trust accumulation and mutual success. The Indian market is an important step in AB BRAND’s global strategy. We believe that relying on KGL GROUP’s channel strength and AB’s product advantages, we will surely achieve breakthroughs in the Indian market and let more Indian enterprises and consumers experience the quality charm of professional sportswear accessories."

IV. Inheritance and Outlook: The Power of Family Cooperation for Win-Win Future

From 1998 to 2025, 27 years have witnessed the transformation of AB Asia Button and KGL GROUP from initial acquaintance to deep friendship, and from product cooperation to brand collaboration. This cooperation based on family trust has not only crossed national and cultural differences but also continuously radiated new vitality amid market changes. The successful delivery of more than 2,000 cooperative projects is a testament to the professional capabilities of both parties; the achievement of this agency cooperation is a reflection of their strategic vision.

Looking forward to the future, with the localization of AB BRAND in the Indian market, the two parties will further deepen cooperation, expand product application scenarios from garment accessories to leather goods, outdoor equipment, corporate logos and other fields. Relying on India’s textile industry’s annual growth rate of 15-20%, AB Asia Button is expected to achieve sales of over 100 million yuan in the Indian market within three years, becoming a leading textile accessory brand locally. Meanwhile, KGL GROUP will also leverage AB’s brand advantages to enhance its industry status in the Indian market and achieve sustained growth in business scale.

"Cooperation between family-owned enterprises emphasizes long-term development and sense of responsibility," Mr. Gautam Jain emphasized at the end of his visit. "Cooperating with AB is not only a win-win in business but also a resonance of values between the two families. We believe that in the days ahead, the two parties will continue to move forward hand in hand and write more cooperation legends."

Twenty-seven years of dedicated cultivation, original aspiration remains unchanged; working together for win-win results, the future is promising. The cooperation between AB Asia Button and KGL GROUP is not only a model of family-owned enterprise inheritance but also a microcosm of complementary advantages between Chinese and foreign enterprises. With the launch of agency business in the Indian market, the two parties will take trust as the link, quality as the core, and innovation as the driving force to write a more brilliant chapter in the global textile accessory market.