企业新闻

2026-04-29
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[HANOI, April 2026] – As spring breathes new life into Hanoi this April, a strategic alliance poised to reshape the landscape of the Southeast Asian garment accessory industry has been officially finalized. AB ASIABUTTON, led by Executive Director Mr. Steven Lu, and Mr. Trinh Quang, a veteran industrialist in the Vietnamese webbing and eyelet sector, jointly announced a landmark partnership.

The two parties will deeply integrate their resources to launch the localized production of core metal accessories—including snap buttons, jeans buttons, and rivets—within Vietnam by 2026. This initiative is specifically designed to conquer the final hurdle in Vietnam's garment supply chain: the "Quick Response" (QR) challenge.

What sets this announcement apart is that it is not a mere transaction, but the culmination of over ten years of close collaboration and shared history between the two leaders.

A Decade of Foundation: From Trusted Partners to Strategic Allies

Reflecting on the past decade, the partnership between AB ASIABUTTON and Mr. Trinh Quang has served as an industry benchmark. Since the early days of Vietnam’s textile boom, the two entities have maintained profound cooperation in the trade and technical exchange of webbing and eyelets.

"Over the last ten years, we have navigated global trade fluctuations together and witnessed Vietnam’s transformation from a 'processing base' to a global 'manufacturing hub,'" remarked Mr. Steven Lu during the signing ceremony. "It is this deep-seated trust, built over a decade, that gives us the confidence to fully transfer AB’s core metal button production technology to Vietnam at this critical juncture in 2026."

Mr. Trinh Quang echoed this sentiment: "This is more than a contract; it is a joint venture between old friends. Our synergy over the past ten years proves that our commitment to quality and our vision for the market are perfectly aligned."

The "Golden Triangle": A Perfect Loop of Technology, Management, and Local Prowess

To ensure the successful execution of this localization strategy, the partnership has established a high-level management structure known as the "Golden Triangle":

  • Technical Empowerment: Mr. Steven Lu Leads the Expert TeamAs the technical visionary, Mr. Steven Lu will oversee the full transfer of AB’s sophisticated mold R&D, automated electroplating, and digital production control systems from the China headquarters to the Vietnam facility. This represents more than just a move of equipment—it is the grafting of "Chinese technical excellence" onto Vietnamese soil.

  • Localized Operations: Mr. Trinh Quang Spearheads ProductionLeveraging a decade of factory management wisdom and an intimate understanding of the Vietnamese labor and regulatory environment, Mr. Trinh Quang will be fully responsible for the daily operations of the production base. His existing webbing and eyelet infrastructure will create a powerful synergy with the new metal button lines.

  • Market Breakthrough: Mr. Jason Lee Appointed GM of Hanoi Sales CompanyMr. Jason Lee, a seasoned executive with extensive experience in multinational Korean enterprises and a deep understanding of international brand standards, officially joins AB ASIABUTTON. Serving as the General Manager of the Hanoi Sales Company, he will interface with global brands, ensuring that the advantages of "local production" translate directly into "order advantages" for clients.

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The Mission: Accelerating the "Vietnam Quick Response"

In the fashion world of 2026, speed is the ultimate currency. Historically, while Vietnamese garment factories possessed strong assembly capabilities, high-end metal accessories often had to be imported from China or South Korea, creating lead-time bottlenecks due to logistics and customs.

By establishing a full-chain production line in Vietnam—covering mold development, die-casting, stamping, and surface finishing—AB ASIABUTTON is changing the game.

"Our goal is clear," stated Mr. Jason Lee. "We want to empower local garment factories to respond to 'Quick Response' orders with hourly sampling turnarounds and daily bulk deliveries. We are compressing the lead time for accessories from two weeks to under three days."

Future Vision: A More Resilient Asian Supply Chain

This partnership marks AB ASIABUTTON’s strategic evolution from "export trade" to "global manufacturing." Utilizing Mr. Trinh Quang’s robust local supply chain and Mr. Steven Lu’s cutting-edge technology, the new production base will adhere to the highest international ESG (Environmental, Social, and Governance) standards, utilizing eco-friendly, water-saving electroplating processes.

Industry analysts noted: "The ten-year bond between AB ASIABUTTON and Mr. Trinh Quang provides a rare level of trust that serves as a moat. In the volatile trade environment of 2026, this stability is their greatest competitive advantage."


Reporter’s Note: Trust is the Best Investment

Throughout the interview, the prevailing theme was not just business, but a tribute to "trust." In the fast-paced accessory industry, maintaining a partnership for a decade is rare; to entrust a partner with core technical secrets ten years later is a testament to AB ASIABUTTON’s unwavering faith in the Vietnamese market. With the combined forces of Mr. Steven Lu, Mr. Trinh Quang, and Mr. Jason Lee, 2026 is set to be a milestone year for localized metal accessory manufacturing in Vietnam.


About AB ASIABUTTON:A global leader in metal accessories, AB ASIABUTTON is committed to empowering the textile industry through innovative design and a superior supply chain, providing fast, eco-friendly, and reliable solutions to international brands.



十年磨一剑,今朝启新篇:AB亚洲钮扣联手越南实业巨头,打造金属辅料本地化生产新引擎


【河内讯】 2026年4月初,河内春意盎然,一场足以重塑东南亚服装辅料版图的战略合作协议在各界期待中正式签署。AB亚洲钮扣(AB ASIABUTTON)执行董事 Mr. Steven Lu 与越南本土绳带、鸡眼行业资深实业家 Mr. Trinh Quang 共同宣布:双方将深度整合资源,于2026年内实现在越南本地生产四合扣、工字扣、撞钉等核心金属辅料,全力攻克越南成衣供应链“快速反应(Quick Response)”的最后堡垒。

与普通商务合作不同的是,这一决策并非偶然,而是双方长达十余年紧密协作、风雨同舟后的水到渠成。


 十年积淀:从互信伙伴到战略盟友

回首过去十多年,AB亚洲钮扣与 Mr. Trinh Quang 的合作堪称行业典范。早在越南纺织业崛起的初期,双方就已在绳带、鸡眼等领域展开了深度的贸易与技术往来。

“这十多年里,我们共同经历了全球贸易的起伏,也共同见证了越南从‘代工基地’向‘制造中心’的蜕变。”Mr. Steven Lu 在签约现场感慨道,“正是基于这十多年积累下的深厚信任,我们才敢于在2026年这个关键时点,将中国最核心的金属扣生产技术全面引入越南。”

Mr. Trinh Quang 也对此表示高度认同:“这不只是一份合同,更是老朋友之间的一次共同创业。过去十年的默契证明,我们对品质的坚持和对市场的判断是一致的。”


 三剑合璧:技术、管理与本土实力的完美闭环

为了确保此次“本地化生产”战略的成功,双方组建了被业内誉为“黄金三角”的管理层架构:

   技术赋能:Mr. Steven Lu 亲率中国专家团

    作为技术灵魂人物,Mr. Steven Lu 将把中国总部积累数十年的精密模具研发、自动化电镀及数字化生产管控系统全量输出给越南工厂。这不仅是设备的平移,更是“中国经验”在越南的生根发芽。

   本地领航:Mr. Trinh Quang 统筹生产大计

    凭借十多年积累的工厂管理智慧和对越南本地劳动力、政策环境的精准把握,Mr. Trinh Quang 将全面负责生产基地的落地运营。他原有的绳带、鸡眼工厂将与新增的金属扣生产线形成强大的协同效应。

   营销突围:Mr. Jason Lee 出任河内销售公司总经理

    曾任韩国全资企业高管、深谙国际品牌标准与东南亚市场的 Mr. Jason Lee 正式加盟AB ASIABUTTON成为合伙人 。他将以河内销售公司为阵地,为品牌客户提供从开发设计到售后保障的一站式服务,确保“本地生产”的优势转化为客户的“订单优势”。


核心使命:为“越南快返”跑出加速度

2026年的时尚市场,速度即生存。长期以来,越南成衣工厂虽然加工能力强,但高端工字扣、四合扣往往需要从中国或韩国调拨,物流与报关的时间成本成为制约“快返订单”的瓶颈。

随着此次合作的落地,AB亚洲钮扣将在越南当地建立起从模具开发、压铸冲压到表面处理的全产业链。

> “我们的目标很明确,”Mr. Jason Lee 表示,“就是要让越南本土成衣厂在接到快返订单后,能以‘小时级’的速度获得打样响应,以‘天级’的速度获得大货交付。我们要把辅料的前置时间从两周压缩到三天以内。”


 未来愿景:构建更具韧性的亚洲供应链


此次合作也标志着 AB亚洲钮扣完成了从“贸易出口”到“全球制造”的战略升级。借助 Mr. Trinh Quang 完善的本地供应链基础和 Mr. Steven Lu 的前沿技术储备,新的生产基地将直接对标国际最高 ESG 环保标准,采用高效节水的环保电镀工艺,为越南制造的绿色转型注入动力。


行业资深人士评价道: “AB亚洲钮扣与 Mr. Trinh Quang 的十年磨合,为这种‘跨国技术协作+本地实业深耕’的模式打下了极高的信任底色。在 2026 年多变的贸易环境下,这种稳固的合作关系将成为他们核心竞争力的护城河。”


记者手记:信任是最好的投资

在采访过程中,记者最深刻的感受是,这不仅是一次商业布局,更是一场关于“信任”的致敬。在瞬息万变的辅料行业,能维持十年的合作已属不易,而敢于在十多年后将技术核心倾囊相授,更显出 AB亚洲钮扣对越南市场及合作伙伴的坚定信心。随着 Mr. Steven Lu、Mr. Trinh Quang 与 Mr. Jason Lee 的强强联手,我们有理由相信,2026年将成为越南金属辅料“本地化制造”的里程碑之年。


 AB ASIABUTTON(亚洲钮扣):

深耕全球辅料领域,以技术驱动创新,致力于为品牌提供最快速、最环保、最可靠的金属配饰解决方案。



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